The Assist jam-pack an immense amount of energy and feeling into their new single, ‘Give It To Me’. This is truly a full and complete song which, from start to finish, holds my attention completely.
The track is immediately compelling, with catchy backing vocal ‘do-do-do’s planting themselves in the brain. I can already tell I’m going to be humming along to this intro for at least a week. It’s a pleasantly ‘old-fashioned’ device considering the modernity of the tune in general, but it sounds superb.
The first verse kicks in and to be honest, the first thing I noticed was the bloody strong accent on this lad. Brummy. Strong, pure Brummy. We’ve hardly heard such solid accents in music since early Arctic Monkeys records. I had to double check just to make sure The Assist weren’t a band made up of Peaky Blinders characters. It’s not an accent that I would naturally lean towards for vocals but it works. It adds real flavour to this electrifying, upbeat head-banger.
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The body of the track feels youthful and modern. It’s calm and settling with light guitars and a basic drum beat, pleasantly contrasted with the more hard-hitting vocals and the no nonsense, straight-forward lyrics. My main criticism would be in the lack of diversity between verses, but in all it doesn’t detract too much.
A chorus with a bit of attitude, heavier drums and a groovy bassline is a chorus that I enjoy. Fortunately, these Walsall lads smash these boxes with a massive tick. It’s a catchy, and you can never go wrong with ‘call and response’ backing vocals!
The standout here is a 30 seconds break of emotive and unexpected spoken word. Impressively-written and lyrically intelligent; it’s political and socially aware, referring to serious issues such as lack of choice and poverty.
This song has a sing-along vibe to it. It’s atmospheric. It’s a tune that you could imagine being incredible live, with a room full of people jumping about and singing it back.
Have a listen to ‘Give It To Me’. “By order of the Peaky Assist!”
Here is our interview with the lads during festival season.
Carl joined The Assist down at Mos Fest in Sheffield recently, there is nothing better than a band ready to burst onto the scene and have confidence. PLEASE SUBSCRIBE For all the latest #ReytGoodMusic please subscribe to our channel.