‘Forever Too Long’. Fortunately for The France, this is just the name of their new single and not how I’d describe it. Upbeat indie-pop is what it says on the tin, and upbeat indie-pop is what you get from the Manchester quartet.
The group headed to the infamous Parr Street Studios for this new tune. Known for some very big names (Elbow, Paolo Nutini, and Stereophonics to name a few), it really feels like a lot to compete with. I’d like to think they’ve risen to this challenge. They have a bright and beaming 3-minute single in answer to these demands and to show off what they can do.
Romanticising everything in sight is a typical trait of a song like this. We’ve seen it countless times from the likes of big names like Blossoms, The 1975, and The Courteeners. The fact remains when it comes to indie-pop, love sells!
Tortured vocals yearning for a connection descend over the verse, and a bit of twangy guitar accompanies this to keep your ears interested. However, I think (expectedly) the track truly shines through in the chorus. This is where the tune peaks on the catchiness scale, and it seems like The France really know what they’re doing when it comes to getting a chorus stuck in your head.
The band themselves described the track as having the ‘potential to strike a chord’ with people. I would certainly say I can see where they are coming from. Surging throughout is a message of missing loved ones, but with a core of optimism for what is to come in the future.
The France certainly have the backing for a bright future themselves. Gaining support from XFM, Absolute Radio, and BBC Introducing, as well as some big names in the music scene. They’ve also been picked to support the indie ‘heavyweight champions of the world’ themselves, Reverend & The Makers, as well as the well-established pop heartthrobs Scouting For Girls.
I think what The France have done is created a super-strong single that will infuse a ray of hope into a time that is just starting to feel the same way. Groundbreaking would be a far fetch, but you certainly can’t deny that a bouncy indie-pop bop isn’t needed every once in a while.
‘Forever Too Long’ is out today via Fear Records for all to enjoy. If you get a few minutes then give it a spin.